Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. [/pullquote] Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings. SEM: Buying traffic through paid search listings.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
One of the key benefits of search engine marketing for businesses is that paid ads offer better CTR and higher conversions then more passive forms of marketing. Because PPC is more easily customized, it allows you to target specific keywords intended for your target audience.
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